Overview

Embrace Brand Digital Transformation

Faced with the fact that brands are accelerating digital transformation, new jobs, strategies and technologies emerge at the right moment. Many companies appoints CDO (Chief Digital Officer) to better achieve their digi-tal transformation. Content is still King but will shine more brilliantly with the help of the latest high-tech, such as VR(Virtual Reality), 3D printing. Establish and maintain 360 degree relationship with customers is always the task and problem that digital marketers probe and try to solve. Luckily, where there is a problem, there is a way out.

Featured Speakers

Jordan Berke
Sr. Director, E-Commerce
Walmart China

Suejane Chang
VP of Marketing
Walmart China

Grace Li
Director of Communications Greater China region
Evonik Industries AG

Song Zhaowei
GM of Casarte
Haier Group

Xi Qing
Senior Director of Government Affairs, Market Access and Communications
Pfizer

Amy Chen
Deputy GM New Business Unit
Daphne

Terry Ma
Marketing Director
Avis

Jacquelyn Wu
Brand GM
Octave(IMC Group)

Kevin Guo
General Manager of Strategic Cooperation & Marketing Inno-vation Department
Ctrip

Sarah Chin
Managing Director & Head of Consumer Marketing
GolinMagic China

Brenda Chen
Head of B2B Marketing and Marketing Operations
LinkedIn China

Eva Zeng
Head of Marketing China Central Region
Uber

Lawrence Wang
Social Media and Digital Director
AIG

Ellen Xu
Marketing Head in Project Business
AkzoNobel Decorative Coatings

Clark Sun
VP, Media
VML China

Vivian Yeh
Digital Transformation Director
Mead Johnson Nutrition

Zhao Jie
Deputy Digital Marketing Director
SAIC-Maxus

Michael Fitzgerald De Smet
Vice President Marketing and Business Development, China
Thermo Fisher Scientific

Kelvin Dai
Associate Brand Director
Meituan & Dianping.com

Agenda

*Agenda Day One*

Time Topic
8:30 Registration
8:55 Opening Remarks
9:00 No Interaction , No Brand; No Data , No Marketing
Song Zhaowei , GM of Casarte , Haier Group
9:45 Reshaping Content Connection
Kiki Fan, General Manager, Planning & Implementation Department, Online Media Group, Tencent
10:30 Tea Break
11:00 The Boundaries of Marketing and Sales in Internet+ Era
Amy Chen, Vice President of New Businesses Division, Daphne Investment Group
11:30 Connecting Customers in the Social Era
Wang Xiangyu, Vice President of Marketing, QD of Tencent
12:00 Engaging Tomorrow's Consumer, Today. How Innovation for Tomorrow should be Led by Yesterday's Data.
Geoffrey Handley, Partner, The VARS Fund
12:30 Luncheon
Track B2B Digital Marketing Track B2C Digital Marketing
13:30 Creating Compelling Content for B2B Company in the Digital Era
Grace Li , Director of Communications Greater China region , Evonik Industries AG
Automotive C2B New Experience in the Era of Customization
Zhu Weidong, Assistant to President & GM of C2B Business, SAIC MOTOR - MAXUS
14:15 WeChat in B2B Marketing
Ellen Xu , Marketing Head in Project Business , AkzoNobel Decorative Coatings
Blued's Exploration and Thinking on Social Media Marketing - When Brand Meet Social Networks
Eric Tee, Creative Director, Blued
15:00 Tea Break
15:30 Social Engagement for B2B
Brenda Chen , Head of B2B Marketing and Marketing Operations , LinkedIn China
Event Marketing:'Create' or 'Borrow'?
Sarah Chin , Managing Director & Head of Consumer Marketing , GolinMagic China
16:15 Corporate Showcase (10 minutes each)
How to Enable Business through Digital Platform
Lena Wang, Head of Communication, In?neon
WeChat-What Sticks?
Helen Pei, Head of Communications & Government Relations, Ashland
Integrated Online Campaign of SCHOTT China
Adele Zhang, Marketing Director, Schott
SOLVAY China Digital Communications for Solar Impulse Project
Ma Li, Communication Director, Solvay
Making the Most out of a Small WeChat Budget
Eva Lee, Associate Director | Marketing & Communications, Colliers International
How to Develop Attractive Contents for Brand Positioning in Social Media Channel?
Tina Chen, Head of Continental Communications China, Continental Automotive Holding Co, Ltd.
Corporate Showcase (10 minutes each)
The Application of Product Operations in Marketing
Bruce Tang, VP for Marketing, maitao.com
The Innovation and Showcase of Airplane Cabin
Wang Meijia, Head of Marketing, Airbus
Get Close to Your Fans by a CSR Project
Sarah Lai, Corporate Affairs Director, Lee Kum Kee
TBD
Clark Sun, VP, Media, VML China
Shanghai Airport : The Connected Hub
Donna Tian, Marketing Director, SAMDecaux
17:15 The End of Day 1

*Agenda Day Two*

Track Data-driven Marketing & Technology Demos Track E-Commerce & Digital Business
9:00 Mead Johnson Digital Transformation
Vivian Yeh , Digital Transformation Director , Mead Johnson Nutrition (China) Ltd
Brand Communication in the Digital Era
Kelvin Dai, Associate Brand Director, Meituan & Dianping.com
9:45 Technology Transforms Marketing Experience
Taobao Creation Festival three-screen experience
Case study: VML Global VR, AR [The Story of Train Station + Medical School Student Entrance Examination
Clark Sun, VP, Media, VML China
O2O Marketing-Leveraging All Channels to Drive Growth
Walmart’s O2O business is a successful case study on how to leverage All Channels to engage customers and grow loyalty and spend. Acquiring nearly 1,000,000 users in 1 year and now preparing for an acceleration with JD – Walmart has proven that O2O marketing really works.
Suejane Chang , VP of Marketing , Walmart China ,
Jordan Berke , Sr. Director of E-Commerce , Walmart China
10:30 Tea Break
11:00 Technology Demos(15 mins each)
Data & Scenario in New Marketing Era
Han Ying, Head of Customer Strategy & Data Scenario Center, Facetouch Digital
The Utility of DMP: Cross-Device ID Identi?cation
William Wu, Head of Data Analysis & Insights, Miaozhen Systems
Data Motivate the Future
Helen Guan, Marketing & Strategic Planning Senior Director, 360 AD Network
Corporate Showcase (10 minutes each)
TBD
Dr. Liang Songchun, Strategic Business Development Manager, 3M
Direct Channel Sales of Cruise Market in China, via Integrated New Media Strategy
Kevin Zhang, Head of Direct Marketing and Sales, Royal Caribbean Cruises
Drive Online Sales by CRM Application
Vivian Shen, Director of Marketing & Ecommerce, C&A (China)
WeChat Engagement
William Xu, E-com director, Moen
12:00 Luncheon
13:30 Social Content 2.0 - Optimizing Brand Social Positioning in the Personal Branding Era
Content viewing patterns have evolved as WeChat has become a more fragmented medium. Is your brand content still stuck in the last generation? Now that you’re competing for eyeballs with key opinion leaders and magazine-level media, how can you make sure what you post connects with your consumers?
Joyce Ling, VP of Strategy, Razorfish of Publicis, Sapient
14:15 Tea Break
15:00 Panel Discussion I : In the Era of E-business, What’s the Way-out for Traditiona Business?
Jacquelyn Wu , Brand GM, Octave(moderator) ,
Lawrence Wang , Social Media & Digital Director , AIG ,
Kevin Guo , General Manager of Strategic Cooperation & Marketing Innovation Department , Ctrip ,
Terry Ma , Marketing Director , Avis
15:45 Panel Discussion II:Seeking Opportunity in Internet+: How Various Industries Embrace Internet?
Victor Gao, CMO, URWORK(moderator),
Qing Xi , Sr. Director , Government Affairs, Market Access & Communications , Pfizer China,
Suejane Chang, VP of Marketing, Walmart China,
Helen He, Strategic Vertical Marketing Director, Thermo Fisher Scientific
Zhao Jie, Marketing & Digital Marketing Director, SAIC MOTOR - MAXUS
16:15 The End of Day Two

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info@dotconnector.com.cn

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