LEMON AI+BI is an intelligent marketing automation platform independently developed by Qining Technology. Built on official API integrations with leading mainstream media and e-commerce platforms, it empowers clients with an all-in-one marketing technology platform that delivers automated, intelligent and visualised data capabilities. It helps enterprises boost operational productivity, achieve refined operations, and drive simultaneous improvements in brand building and conversion performance. Meanwhile, its marketing AI agents enable analytical insights and informed decision-making, equipping every business user with their own dedicated AI marketing analyst.

Breaking the Deadlock in Snack E-commerce Ad Campaigns: Qining Technology’s LEMON AI+BI Dual-Engine Efficiency Case Study

I. Growth Challenges: Three Core Pain Points of Multi-Brand Operations

• Intense competition pushes up traffic costs: The snack category is crowded with competitors ramping up ad spend to capture JD traffic. The client faced rising customer acquisition costs and struggled to reach high-value users effectively.

• Disconnected new-customer acquisition with low conversion: While rolling out new-customer campaigns across multiple brands, the client lacked a reservoir of high-potential audiences. This limited new-customer volume and undermined conversion performance.

• Overwhelming operations unsustainable by manual work: The team needed to manage ad campaigns for three brands and multiple core products simultaneously, involving combined optimizations across audiences, creatives and channels. Traditional manual workflows could not meet the demands of high-speed refined operations.

II. Core Bottleneck: Manual Data Work Slows Optimization Cycles

• Manual processing: time-consuming and error-prone. Teams relied on manual data downloads and Excel cleansing, which occupied substantial time and introduced data inaccuracies.

• Lagging data hinders timely optimization. Without real-time monitoring, the brand often missed optimal windows for adjustment.

• Limited insights leave decisions unsupported. Cross-dimensional multi-variant analysis was difficult to conduct, restricting refined strategy tuning.

III. Solution: LEMON AI+BI Dual Engine Empowers End-to-End Efficiency

(1) LEMON BI: Build a Solid Data Foundation for Automated Insights

• Automated API data pull eliminates manual work. Integrated with the Jingzhuntong API, the platform automatically synchronizes data across multiple stores, campaigns and ad units. It ingests full-volume daily data for ads, audiences and products, with partial metrics updated in real time.

• Intelligent data consolidation improves data usability. Incoming daily data undergoes automatic cleansing and processing via customizable data models built on industry standards. Users may predefine business rules and core KPIs according to operational needs, enabling cross-dimensional data linkage to generate business-aligned structured data for more accurate insights.

• Visual dashboards support fast decision-making. Dual dashboards are deployed: a global brand overview plus individual brand views. Management monitors core KPIs in real time while optimization specialists drill into granular performance. The system auto-generates period-on-period metrics to spot fluctuations and adjust strategies quickly.

(2) LEMON AI: Unlock Data Value and Democratize Professional Analytics

• AI Data Assistant: Natural language self-service data exploration available daily. It streamlines workflows, lowers technical barriers and drastically cuts time spent on data retrieval and analysis.

• AI Analyst: Automatically reviews dashboard data daily and accepts ad-hoc business queries. Every user gets a dedicated marketing AI analyst to support day-to-day decision-making.

• AI Optimization & Insights: Intelligently diagnoses ad issues and recommends improvements; supports multi-cycle marketing reviews to inform ad strategy.

IV. Practical Outcomes: Breakthrough Improvements in Core Metrics

• New customer growth: +465% year-on-year in the most recent quarter

• Conversion performance: +23% year-on-year in overall conversion for the most recent quarter

• ROAS: +4.63% in the past month

• Operational efficiency: Manual data workload reduced by 50% for optimization specialists; strategy response time shortened from 1 day to 2 hours

V. Client Value: Build a Long-Term Growth Engine

• Cost reduction & efficiency gains: Automated workflows cut manpower costs, and precise targeting reduces wasted budget, delivering dual improvements in cost control and performance.

• Capability building: Establishes standardized workflows for multi-brand Jingzhuntong advertising and elevates the team’s overall data-driven operational capabilities.

• Sustainable growth: Insights distilled from historical reviews support decision-making for major promotion events and daily operations, enabling continuous, long-term business growth.